"Sex - what's the big deal?”: more than 76 000 visitors!
In just under three months, from April to June 2009, more than 76 000 visitors flocked to discover the exhibition "Sex - what's the big deal?”, organized at Palexpo by the Hans Wilsdorf Foundation in co-operation with the Geneva Department of Public Education. The exhibition was explored in particular by 15 500 schoolchildren, of whom 13,300 were from the Canton of Geneva.
This primarily educational event humorously and tactfully answered all the questions asked by pre-adolescents about a subject that titillates them: love and sexuality. Designed by the cartoonist Zep, the creator of Titeuf, and his wife Hélène Bruller, it consisted of an initiatory route illustrated by the characters of the book, all in a playful and unusual tone aimed at overcoming the complexes young people have about a sometimes-sensitive subject which in any case needs to be explained and understood.
“It’s a triumph, it exceeds all our expectations”, exclaimed in delight the exhibition manager and General Secretary of the Hans Wilsdorf Foundation, Serge Bednarczyk. “Initially, we were hoping for 50,000 admissions”.
The media spin-offs of the event have also been considerable all over Switzerland, with nearly 150 articles, reports or mentions in the print and audiovisual media.
The exhibition had already been highly successful and attracted 360,000 people in sixteen months at the Cité des Sciences in Paris.