Palexpo will host The Switzerland Travel Mart 2011
Switzerland Tourism, in close cooperation with Swiss International Air Lines, Switzerland Travel System and the hosting City Geneva will welcome 450 tour operators and travel trade journalists from over 40 countries and 350 Swiss suppliers to this 16th edition of the STM. ( 29 & 30 April ).
The Switzerland Travel Mart 2011 (STM2011 – only for trade visitors ) is the most important trade show to increase sales of Switzerland Travel Products. It provides a professional platform for meeting the entire range of tourism products in Switzerland and the Principality of Liechtenstein. A tried-and-tested system of meetings lasting 20 minutes each allows participants to hold business talks with as many as 42 different buyers and suppliers over the two days. Switzerland Tourism‘s aim is to strengthen the presence and increase the number of Swiss offerings in the portfolios of tour operators.